Themes
Transformation of Business Functions in the Age of Artificial Intelligence
- Dark factories, smart factories, and intelligent manufacturing
- Customer experience and CRM management with artificial intelligence
- Artificial intelligence in human resource management (recruitment, performance, talent management)
- Use of artificial intelligence in production, operations, and supply chains
- Decision support systems, data analytics, and business intelligence
- Ethics, data security, and privacy in the use of artificial intelligence
- Effects of artificial intelligence on organizational culture and behavior
Sustainability, Climate Change, Global Risks, and Solutions
- Circular economy, waste reduction, and resource efficiency strategies
- Corporate sustainability strategies, sustainable business models, and competitive advantage
- Climate crisis, environmental risks, and corporate risk management
- Impacts of the EU Green Deal, REPowerEU, and climate policies on businesses and economies
- Sustainable development, inclusive growth, and global inequalities
- Global governance, international agreements, and policy solutions for climate and technological risks
- Energy transition, energy supply security, and price stability
- World population, irregular migration, the EU Migration Pact, and socioeconomic impacts of migration
- Urban transformation, sustainable cities, and climate adaptation
Entrepreneurship, Leadership, and Followership
- AI-based business ideas and start-up ecosystems
- Entrepreneurial motivations and challenges among university students
- Leadership styles in the digital age and transformational leadership
- The concept of followership and its impact on organizational success
- Teamwork, leader–follower relationships, and psychological safety climate
- Social entrepreneurship, Sustainable Development Goals, and social impact
- Women’s entrepreneurship, youth entrepreneurship, and regional development
Digital Finance, FinTech, and Behavioral Approaches
- FinTech business models (payment systems, open banking, digital wallets)
- Blockchain, crypto-assets, and regulatory debates
- Behavioral finance and investor psychology
- Consumer decisions from a behavioral economics perspective
- Robo-advisory, algorithmic investment tools, and young investors
- Financial literacy and university students’ investment behaviors
- Trust, privacy, and ethics in digital financial services
- Measurement and reporting of ESG performance
- Integrated reporting approaches and their implementation in businesses
- Sustainable finance, green bonds, and impact investing
Logistics, System Dynamics, and Case-Based Management
- Global trade and supply chain management
- Transformation of logistics processes through digitalization
- Smart logistics, smart cities, and sustainable transportation
- Sustainable supply chains and green logistics
- Risks, vulnerabilities, and resilience in supply chain management
- Modeling business processes using system dynamics
- Applications of system dynamics in crisis and scenario analysis
- Case-based management: analyses based on real company cases
- Artificial intelligence applications at the intersection of logistics and system dynamics
Applied Approaches in Higher Education and University–Industry Collaboration
- Case analysis, business games, and simulations in business education
- University–industry collaboration, internships, and mentorship programs
- Digital learning platforms, micro-credentials, and lifelong learning
- Future skills: analytical thinking, creativity, and leadership
- Integration of artificial intelligence tools into business education
- Opportunities and challenges in online and hybrid education
Contemporary Marketing Techniques, Trends, and Applications
- Digital marketing, omni-channel marketing, and e-commerce strategies
- Social media marketing, content creation, and influencer marketing
- Data-driven marketing, big data analytics, and predictive marketing models
- Neuromarketing and consumer neuroscience-based marketing applications
- Experiential and sensory marketing, customer experience design, and storytelling
- Marketing strategies focused on sustainability and green/digital transformation
- Behavioral economics in consumer behavior, nudging, and decision biases
- B2B digital marketing, account-based marketing, and new approaches in industrial marketing